In a Sunday Times interview with Mark Edmonds, supermodel Elle Macpherson briefly discussed the taste and effectiveness of powdered rhino horn [1], a substance internationally banned in accordance with Appendix I of the Convention on International Trade in Endangered Species (CITES) [2]. The pampered and overpaid clothes-horse is either ignorant of the facts surrounding the medicinal properties of rhino horn and the state of rhino populations worldwide, or she simply doesn’t care. The relevant excerpt from the interview can be read below:
“Witter: You’re said to be a great fan of Chinese medicine. What does powdered rhino horn taste like?
E MacP: A little bit like crushed bone and fungus in a capsule. Does the job though.
Witter: How do you know that it works? A lot of people say Chinese medicine is quackery.
E MacP: Put it this way, works for me.” [1]
Astonishingly, there has been little reaction to this news in the popular media. Contrast this with the front-page attention given to other celebrity indiscretions and it’s clear to see why many people are crying foul. To quote environmentalist Tony Fitzjohn of the George Adamson Wildlife Preservation Trust:
“This is incredibly irresponsible. I have never been so disgusted in my 40 years of trying to save wildlife. Her remarks mean that people will come after these scarce and ancient animals with guns.
Men die protecting them, and the well-being of countries that rely on tourism and wildlife are diminished by those in search of a supposed elixir.” [3]
Of course, it’s possible that Elle has been misled and misinformed. If that is the case then the potential exists for her to be educated on this matter, publicly admit her guilt and commit her support to rhinoceros conservation. It’s also possible that she’s entirely dispassionate about the issue. Either way, it is vital that she is held publicly accountable and charged with the purchase and use of an illegal substance and punished to the full extent of the law.
17:26
I began writing this post around an hour ago with the full intention of going into the issues surrounding rhino conservation and I may still do that in a future post. However, while researching the story, I became aware that the model has released a statement countering the criticism interview wherein she claims her statement has been misinterpreted [4]:
“To be clear, I have never knowingly consumed or encouraged consumption of any products derived from endangered species.” [4]
When the story first broke, I, along with my partner, my friends and colleagues, were incensed that such a flippant remark and irresponsible behaviour had garnered no attention nor had the person who made said remarks been held to account. Thus I wrote to several news outlets and conservation groups in an effort to get this story pushed to the forefront of the public domain:
Dear sir/madam,
I feel I should draw your attention to a potentially high-profile story which has appeared on both the Mongabay and Sunday Times websites. You should be aware that Ms. Elle Macpherson has admitted consuming powdered rhino horn, an illegal substance which underpins the decline and extinction of rhinoceros species worldwide. Rhino horn is simply made of keratin – the same protein as makes up your hair and fingernails – and has been shown to have no medicinal value whatsoever. All rhinos are protected under, and trade in rhino horn is prohibited according to, Appendix I of CITES (Convention on International Trade in Endangered Species).
Ms. Macpherson’s admission betrays a startling level of ignorance with regards to medicine, endangered species, international law and basic biology. Moreover, based on her assertation that it “…works for me.”, I would be surprised if she had not recommended this product to her colleagues.
Many of my friends and colleagues are disgusted by this revelation and believe that this story should be widely publicised and her actions damned. It is our opinion that in light of this confession, Ms. Macpherson should be held accountable for consuming an illegal, unnecessary product which is sourced in a devastating manner.
Please note that this email has so far been sent to several conservation and news organisations.
Sincerely,
Anthony Hallam
Sources:
http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article7139977.ece?token=null&offset=0&page=1
http://news.mongabay.com/2010/0702-hance_macpherson.html
Note that while I’ve taken such action before regarding a number of issues, it’s not something I make a habit of. Unfortunately:
- I received no response from any news outlet.
- One company offered the expected platitudes relating to conservation of endangered species.
- I received a response from one conservation organisation wherein the responder noted that my email had been sent to a superior for their attention and that I would receive a further response in 2-3 days. To be fair, that time has not yet elapsed and they did note that if I had not heard back then I should contact them again. In light of the recent statement from the model’s camp, I’m not entirely sure it’s worth it; I’ll only be referred to her statement.
- One conservation organisation noted that they had published a story on their website at the end of June. They made no mention of whether they had attempted to further the issue.
- Another conservation (requested anonymity) organisation noted that they were attempting to contact Ms. Macpherson to resolve the issue. I quote part of my subsequent response below:
“Thank you for your informative response. I must say that it rather highlights one of the issues at hand, that being awareness and promotion of this particular incident. The story on Mongabay came as a surprise to myself and my colleagues. While this may be initially unsurprising, the facts that all are variously zoology and/or conservation students, tutors and professionals indicates how little publicity Ms. Macpherson’s folly has garnered. I am sure you share our disgust that models on drugs are headline news (to use an appropriate analogy) while a model consuming internationally illegal rhino horn doesn’t get a mention.
I understand your decision to contact Ms. Macpherson [directly]. Indeed, I truly hope she has been misinformed and misled and will make a public apology (though I am personally of the opinion that even if this comes to pass, she should be held accountable as any member of the public would be). However, I am also of the opinion that by pursuing such a low-key course of action, you (that is, the organisation) are not taking advantage of an opportunity to widely promote the plight of rhinoceros species and damn the actions of those who partake in illegal activities.”
It is with this last dialogue in mind that I come to a quote from the recent press release:
“Four out of five species of rhino are under immediate threat, mainly due to illegal slaughter for their horns. I want to urge everyone to join my utter condemnation of anything that further endangers their already precarious future. Killing rhinos because some people think its horn is an aphrodisiac is beyond appalling.”
It certainly sounds like someone’s had a word her ear about rhino conservation. Further, was the intimation that she was taking it as an aphrodisiac? I must confess that I did wonder why a model would take this substance seeing as it has was always supposed to have had phallic and masculine overtones. [Edit: Apparently it also (fails to) detect poison and reduce fever]
Far be it from me to call her a liar. It’s certainly true that context is everything and it may very well be a case of crossed wires. Her high-profile boycotting of Nobu restaurants came about because they continued to sell critically endangered bluefin tuna, so she can’t be said to be completely ignorant of conservation issues.
“I was twittering with a Times journalist about the taste of herbal medicines and made a flippant comment inferring I had tasted rhino horn.” [4]
“Witter: You’re said to be a great fan of Chinese medicine. What does powdered rhino horn taste like?
E MacP: A little bit like crushed bone and fungus in a capsule. Does the job though.
Witter: How do you know that it works? A lot of people say Chinese medicine is quackery.
E MacP: Put it this way, works for me.” [1]
However, if context is indeed everything, then there is no misunderstanding unless Mark Edmonds wilfully edited the interview before publication and there’s no indication that this was the case. As things stand, I call bullshit.
Update – 09/01/10
Since originally publishing this post, I have received responses from two further organisations. Note that the anonymity of the majority of the organisations mentioned throughout this post is granted due to the fact that I had not requested permission to reproduce their emails. Two of the organisations specifically requested anonymity.
The first reponse was brief and held a note of caution. That said, it was stated that the organisation had yet to decide on the best course of action and that this (i.e. the recent statement from Macpherson’s camp) may not be the last we hear of this issue. I sincerely hope that this is the case. Here is an excerpt from my response email:
“It is my hope that the issue is not left to rest and that such a potentially high-profile incident should serve as a springboard to heighten awareness of rhinoceros conservation and indeed conservation in general.”
The second response was far more infuriating. It should be noted that I emailed this organisation following the disappointing responses from others. In my email, I stated:
“I would hope that your organisation might be able to publicise this story where others have sadly and disappointingly failed.”
Unfortunately, the organisation in question informed me that they are not currently working with rhinos and so would be unable to help, though they did provide me with contacts for possible assistance (all of which I had already pursued). The particularly galling thing about this response was that at no point in my email had I requested they begin a rhinoceros project. From the quote above it is clear that my intention was to heighten the profile of the story. In the same email, I stated:
“What hope for us when models taking drugs [is] front-page news but models partaking of internationally illegal substances derived from protected species does not even warrant a mention.”
Allow me to paraphrase thus: What hope for us when an environmental organisation is unwilling to publicly rebuke a high-profile celebrity and seize the opportunity to further promote conservation?
I despair.
Update – 13/07/10
There was a little more to that press release, including one paragraph which I feel that I should include here:
“I am going to redouble my efforts because of this Twitter incident. The WWF has a list of all the protected species that are under threat and I would urge everyone to look that up and see what brilliant work they are doing.”
And, to quote my reponse to the sender of that little bit of information:
“While I must admit to being extremely skeptical (I have trouble accepting it was merely ‘banter’ and the claim for her statement being taken out of context is bizarre as the question and answer, and indeed those immediately preceding them were pretty simple and explicit) I sincerely hope that she delivers on her commitment to redouble her efforts; such a high-profile supporter of conservation initiatives would be a valuable asset.
Perhaps a conservation organisation could hold her to that commitment and use her in a campaign.
“
[1] Witter: Elle MacPherson. The Sunday Times. [online]
[2] Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). (2010). Appendices I, II and III. [online]
[3] Kay, R. (2010). Elle’s beastly beauty secret. Mail Online. [online]
[4] Stv (2010). Elle Machpherson statement: star denies using banned animal products. [online]
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